Chinese Marketing Experts
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Insights
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Worldwide Chinese marketing support
© 2026 AmplifyChina
Start a conversation
Tell us about your project.
Share where you are starting, the audience you want to reach and the support you may need. We will come back to you with the most useful next step.
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No need for a finished brief
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Project-based or ongoing support
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Worldwide enquiries welcome
Name *
Work email *
Organisation *
Website
Where are you starting? *
Market strategy
Platform setup & verification
RedNote marketing
WeChat marketing
Ongoing content management
Not sure yet
Tell us a little about the project *
Send project enquiry ↗
Insights
Useful thinking for your next move.
Articles designed to help brands make better market, platform and content decisions—not generic platform introductions.
INSIGHT IMAGE 01
Editorial platform comparison cover
Use an editorial image directly related to the article’s argument
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Platform Strategy
RedNote, WeChat or Weibo: Which platform is right for your brand?
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INSIGHT IMAGE 02
Chinese audiences in an international market
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Audience Insight
Reaching Chinese consumers outside China: why local context matters
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INSIGHT IMAGE 03
Strategy workshop or content production scene
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Strategy & Content
Why Chinese strategy and content need to be developed together
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Questions before we get started
The practical details.
Open a question to see the answer. If your situation is different, tell us about it in the project form.
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Which countries and markets do you support?
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We work with brands and organisations worldwide. Our experience is grounded in China and Australia, while every recommendation is adapted to the audience and market where your business operates.
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Which Chinese platforms should our business use?
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That depends on your audience, offer and goals. RedNote and WeChat are important for many brands, but they are not automatically right for every project. We recommend the platform mix after understanding your market.
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Can you work with our existing marketing team or agency?
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Yes. We can work as a specialist extension of your internal team or collaborate with your existing agency, providing strategy, Chinese content and platform expertise where it is needed.
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Do we need an internal Chinese-speaking team?
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No. We can provide the Chinese-language and platform expertise needed for the project, while keeping communication and approvals clear for your existing team.
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Can you help set up and verify Chinese social media accounts?
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Yes. We support platform selection, account setup, overseas business verification and localisation, subject to each platform’s current requirements and approval process.
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Do you provide ongoing management or project-based support?
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Both. We can deliver a defined strategy or setup project, provide ongoing content and channel management, or combine the two into a phased engagement.
How we work
A clear process from first conversation to ongoing growth.
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Understand
We learn about your goals, customers and current market position.
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Plan
We develop the strategy, platforms and scope of work.
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Build
We set up the right foundations, accounts and content systems.
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Grow
We manage, review and refine your Chinese marketing over time.
PHOTO 05
Founder portrait — Sara
Professional but natural portrait, ideally in a real working or city environment
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Meet the founder
Meet Sara, the specialist behind AmplifyChina.
A brand-driven content and digital marketing specialist, connecting brands with Chinese-speaking audiences worldwide.
With a degree in Journalism, Sara built her experience across China’s media and marketing landscape and previously ran her own social media studio in China. After relocating to Australia in 2017, she founded AmplifyChina to help international brands communicate with Chinese audiences with more clarity, cultural understanding and consistency.
You will work directly with Sara and the specialists responsible for bringing the strategy to life.
15+ years
China & Australia
Strategy to delivery
Work with AmplifyChina ↗
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The right approach for your market
We consider your audience, goals and market conditions before developing the strategy and selecting platforms.
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Cross-market understanding
We combine Chinese audience and platform knowledge with experience working with international brands and organisations.
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Flexible specialist support
We bring together the right strategists, creators and specialists based on the needs of each project.
Why AmplifyChina · 01
A lean, expert-led approach.
Strategy and content are developed together.
We keep the model lean, with no unnecessary layers between strategy and execution. You work directly with strategists, Chinese marketing specialists and content creators who develop the strategy and content together, keeping the original thinking clear in every deliverable.
Selected experience
Strategy made visible in the work.
Experience across government, cities and tourism destinations, retail, telecommunications and other consumer brands.
Perth destination content
View selected work
Destination · RedNote Content
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Making a destination easier to discover through Chinese content
View case outline ↗
StudyPerth
View selected work
Government · International Education
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Building a long-term Chinese content ecosystem for StudyPerth
View case outline ↗
Gold Coast Marathon
View selected work
Sport · Event Marketing
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Introducing the Gold Coast Marathon to Chinese runners
View case outline ↗
Key Chinese platforms
The right channel starts with the right audience.
Platform selection starts with your audience and goals. When these channels are right for your market, we provide account setup, verification, content strategy and ongoing management.
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REDNOTE / XIAOHONGSHU
RED
RedNote Marketing
Content strategy, Chinese localisation and account management designed around how Chinese consumers discover and evaluate brands on RedNote.
Explore RedNote Marketing +
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WECHAT ECOSYSTEM
微信
WeChat Marketing
WeChat Official Account setup, business verification, content publishing and ongoing audience communication.
Explore WeChat Marketing +
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WIDER CHINESE ECOSYSTEM
更多
Other Chinese Platforms
When RedNote and WeChat are not the whole answer, we identify the supporting platforms and channels that fit your audience and market.
Explore Other Chinese Platforms +
Core services
Strategy that carries through into the work.
From deciding where to focus to building and managing your presence, our services are designed to work together.
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Chinese Market Strategy
Audience insight, competitor research, platform selection and a practical market roadmap built around your goals.
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Platform Setup & Verification
Platform selection, account setup, business verification and localisation across the channels that fit your audience.
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Chinese Content & Social Media Management
Ongoing content strategy, Chinese localisation, publishing, platform management and performance reporting.
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See what we do ↓
Wherever you are starting
We help make the next step clear.
Chinese market opportunities do not all begin in the same place. We first understand the audience, market and progress you already have.
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Reach Chinese audiences in your market
You want a deliberate local strategy, with the right platforms and content to engage Chinese-speaking customers wherever your business operates.
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Enter or grow in Mainland China
You need a clear way to navigate Chinese platforms, consumer expectations and cultural context—from initial entry to a stronger existing presence.
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Your existing Chinese marketing needs direction
You have already started, but need stronger strategy, greater consistency or experienced specialist support to move forward.
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Your Chinese
customer base is growing
You are seeing more interest from Chinese-speaking customers and want to understand what this opportunity could mean for your business.
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Experience & trust
Selected current and previous work across government, education, tourism, property, retail and consumer brands.
15+
Years across Chinese and international markets
Direct
You work with the specialists shaping the strategy and creating the content
Selected brands and organisations
Current & previous work
Global Chinese MarketingStrategy · Platforms · Content
Turn Chinese market
opportunity
into lasting
growth.
Reach Chinese audiences with a strategy built for your market. AmplifyChina helps brands and organisations worldwide connect with Chinese audiences—whether they are growing locally or entering Mainland China.
Tell us about your project ↗
Explore how we help ↓
A small, specialist team with a global outlook.Led by Sara, a Chinese marketing specialist with 15+ years of experience across China and Australia.
PHOTO 01
Homepage hero visual
Sara in a natural working environment, or a strong cross-market campaign scene
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PHOTO 01
Homepage hero visual
Sara in a natural working environment, or a strong cross-market campaign scene
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Chinese Marketing Experts
Who we help
Services
Why us
Insights
Tell us about your project