AMPLIFY CHINA

Rednote is hugely popular among young users and overseas Chinese.

Back in 2019, we were among the first to recognise the platform’s growing influence outside China and helped Australian brands launch their own Rednote accounts—well before it had an official English name. At the time, it was widely known as “Little Red Book” or simply “RED.”

The most essential touchpoint for brands in China, connecting you to over a billion users.

Our very first business in China started with a WeChat article—so we know the ecosystem inside out. From personal accounts and public accounts (Subscription & Service) to Moments, Mini Programs, and Channels, etc. Seems complicated? That’s our comfort zone — just leave it to us.

Weibo is where brands build buzz and social influence in the Chinese digital landscape.

Weibo’s trending topics still set the tone for public discussion in China. As one of the country’s first mainstream social platforms, it remains a powerhouse for driving visibility, sparking conversations, and promoting campaigns.

Beyond social media, mainstream Chinese content platforms like Toutiao, Sohu, NetEase, Zhihu, and Sina still play a key role in building visibility and trust. 

In addition to general media outlets, we also suggest industry-specific platforms — whether you’re in healthcare, tech, finance, or education — to ensure your content reaches the right audience.

Get your brand seen — and trusted — in the Chinese market. In China, news publishing isn’t just about visibility, it builds credibility.

This strategy boosts your discoverability on platforms like Baidu while strengthening your reputation with industry readers and potential customers. For overseas brands aiming to grow long-term influence, it’s a powerful channel you shouldn’t overlook.

People naturally rely on their native language and feel more comfortable engaging with familiar content.

If your target audience includes local Chinese-speaking communities, we recommend using information channels that are closely connected to their daily lives, such as local Chinese media accounts, online forums, and community directories in major cities.