Chinese Marketing Agency in Australia
Reach Chinese audiences
Be chosen.
Drive growth.
Amplify China is a Chinese marketing agency based in Australia, helping brands and organisations worldwide connect with Chinese-speaking audiences.
↗
↗
15+
Years of Chinese marketing experience
On-the-ground experience in China & Australia
85%+
Ongoing partnerships
Including client relationships spanning five years or more.
Markets
China
Beijing · Shanghai · Wuhan · Hangzhou · Guangdong
Beijing · Shanghai · Wuhan · Hangzhou · Guangdong
Beijing · Shanghai · Wuhan · Hangzhou · Guangdong
Australia
Perth · Sydney · Melbourne · Brisbane · Adelaide
Perth · Sydney · Melbourne · Brisbane · Adelaide
Perth · Sydney · Melbourne · Brisbane · Adelaide
New Zealand
Sectors
Public Sector & Non-Profit · Tourism, Destinations & Events
Education · Hospitality & Venues · Home & Living
Lifestyle Services · Retail & Consumer Brands
Automotive & Trade · Telecommunications & Consumer Services
Public Sector & Non-Profit · Tourism, Destinations & Events
Education · Hospitality & Venues · Home & Living
Lifestyle Services · Retail & Consumer Brands
Automotive & Trade · Telecommunications & Consumer Services
Public Sector & Non-Profit · Tourism, Destinations & Events
Education · Hospitality & Venues · Home & Living
Lifestyle Services · Retail & Consumer Brands
Automotive & Trade · Telecommunications & Consumer Services
CHINESE MARKETING CHANNELS
Choosing
where to focus
Choosing
where to focus
Platform selection depends on your audience, market and goals. Not every brand needs the same mix.
Platform selection depends on your audience, market and goals. Not every brand needs the same mix.
Platform selection depends on your audience, market and goals. Not every brand needs the same mix.
RedNote
RedNote
RedNote
400M+
400M+
Monthly active users
Monthly active users
Built for discovery, search and recommendations.
Built for discovery, search and recommendations.
Built for discovery, search and recommendations.
People use RedNote (Xiaohongshu) to find, compare and decide what to visit, buy or try. Effective RedNote SEO takes the right topics, keywords and ongoing refinement.
We’ve been helping Australian brands use RedNote since 2019, years before the platform became widely known globally.
People use RedNote (Xiaohongshu) to find, compare and decide what to visit, buy or try. Effective RedNote SEO takes the right topics, keywords and ongoing refinement.
We’ve been helping Australian brands use RedNote since 2019, years before the platform became widely known globally.
People use RedNote (Xiaohongshu) to find, compare and decide what to visit, buy or try. Effective RedNote SEO takes the right topics, keywords and ongoing refinement.
We’ve been helping Australian brands use RedNote since 2019, years before the platform became widely known globally.
RedNote experience
RedNote experience
Since 2019
Since 2019
We saw RedNote’s potential early, and acted on it.
We saw RedNote’s potential early, and acted on it.
1.4B+
1.4B+
Monthly active users on Weixin & WeChat
Monthly active users on Weixin & WeChat
Built for deeper, ongoing connection.
Built for deeper, ongoing connection.
Built for deeper, ongoing connection.
WeChat is deeply embedded in everyday communication for Chinese-speaking audiences, with an established ecosystem spanning messaging, Official Accounts, video via WeChat Channels and other content formats.
Its maturity also makes it a competitive space where clear positioning and relevant content are increasingly important.
WeChat is deeply embedded in everyday communication for Chinese-speaking audiences, with an established ecosystem spanning messaging, Official Accounts, video via WeChat Channels and other content formats.
Its maturity also makes it a competitive space where clear positioning and relevant content are increasingly important.
WeChat is deeply embedded in everyday communication for Chinese-speaking audiences, with an established ecosystem spanning messaging, Official Accounts, video via WeChat Channels and other content formats.
Its maturity also makes it a competitive space where clear positioning and relevant content are increasingly important.
WeChat experience
WeChat experience
Since 2015
Since 2015
A decade of WeChat marketing as the platform evolved.
A decade of WeChat marketing as the platform evolved.
Chinese Digital Channels
Chinese Digital Channels
Baidu · Weibo · Chinese media · local community media
Baidu · Weibo · Chinese media · local community media
Baidu · Weibo · Chinese media · local community media
Different channels serve different goals.
Different channels serve different goals.
Different channels serve different goals.
Their role can range from ongoing brand presence to campaigns and broader communications.
Our work across these channels can support search visibility, public awareness, credibility and local reach through activities such as Chinese media outreach and news distribution.
Their role can range from ongoing brand presence to campaigns and broader communications.
Our work across these channels can support search visibility, public awareness, credibility and local reach through activities such as Chinese media outreach and news distribution.
Their role can range from ongoing brand presence to campaigns and broader communications.
Our work across these channels can support search visibility, public awareness, credibility and local reach through activities such as Chinese media outreach and news distribution.
WHY CHINESE MARKETING
Our language travels with us
Our language travels with us
Our language travels with us
Even when living overseas, Chinese-speaking audiences often prefer Chinese when researching and making decisions.
Even when living overseas, Chinese-speaking audiences often prefer Chinese when researching and making decisions.
Even when living overseas, Chinese-speaking audiences often prefer Chinese when researching and making decisions.
Being visible locally doesn't always mean you're reaching them. Familiar, relevant communication can help build trust and influence decisions.
Being visible locally doesn't always mean you're reaching them. Familiar, relevant communication can help build trust and influence decisions.
Being visible locally doesn't always mean you're reaching them. Familiar, relevant communication can help build trust and influence decisions.
We help make
the next step
clear
We help make
the next step
clear
Chinese marketing opportunities don’t all start in the same place. You may recognise your situation in more than one of these.
Chinese marketing opportunities don’t all start in the same place. You may recognise your situation in more than one of these.
Chinese marketing opportunities don’t all start in the same place. You may recognise your situation in more than one of these.
Explore our services ↓
Your Chinese customer base is growing
You’re seeing more Chinese-speaking customers, enquiries or interest and want to make the most of the opportunity.
You want to reach Chinese audiences in your market
You want a clear strategy to reach Chinese-speaking audiences in the markets where you operate.
You want to enter or grow in Mainland China
You need a clear way to navigate Chinese platforms, audience expectations and cultural context.
You want to take your Chinese marketing further
You already have activity in place and want stronger strategy, content or specialist support.
Chinese
marketing
services
Chinese marketing
services
Chinese
marketing
services
From strategy and account setup to ongoing Chinese content, social media management and campaigns.
From strategy and account setup to ongoing Chinese content, social media management and campaigns.
Chinese Marketing Strategy
Audience and competitor research, platform selection and a focused roadmap built around your goals.
Account Setup & Verification
Account setup, international business verification where required, and profile preparation for launch.
Chinese Content & Social Media Management
Ongoing content planning, Chinese copywriting, account management, audience engagement and performance analysis.
Campaigns, Search & Media Support
Paid campaigns, creator collaborations, Baidu search support, Chinese media outreach and news distribution.
WHY AMPLIFYCHINA
• • • • •
• • • • •
• • • • •
• • • • •
• • • • •
• • • • •
• • • • •
• • • • •
• • • • •
• • • • •
• • • • •
• • • • •
• • • • •
• • • • •
• • • • •
A closer working partnership
We work closely with your team and adapt as priorities change.
We work closely with your team and adapt as priorities change.
We regularly support in-house marketing teams and agency partners with specialist Chinese marketing expertise.
Built for your market
Built for your market
Built for your market
We consider where your audience lives, how they make decisions and which Chinese platforms fit your goals.
The mix follows the audience, not a standard package.
We consider where your audience lives, how they make decisions and which Chinese platforms fit your goals.
The mix follows the audience, not a standard package.
We consider where your audience lives, how they make decisions and which Chinese platforms fit your goals.
The mix follows the audience, not a standard package.
A lean, expert-led approach.
A lean, expert-led approach.
A lean, expert-led approach.
The specialists shaping the strategy stay involved in content and execution, so the thinking behind it won’t get lost along the way.
The specialists shaping the strategy stay involved in content and execution, so the thinking behind it won’t get lost along the way.
The specialists shaping the strategy stay involved in content and execution, so the thinking behind it won’t get lost along the way.
Cross-market perspective
Cross-market perspective
Cross-market perspective
We’ve worked with companies in China, as well as brands in Australia and internationally.
This helps us balance Chinese audience expectations with how businesses and organisations operate in different markets.
We’ve worked with companies in China, as well as brands in Australia and internationally.
This helps us balance Chinese audience expectations with how businesses and organisations operate in different markets.
We’ve worked with companies in China, as well as brands in Australia and internationally.
This helps us balance Chinese audience expectations with how businesses and organisations operate in different markets.
CHINESE MARKETING FAQ
CHINESE MARKETING FAQ
Before
we get
started
Before
we get started
If your question is not covered,
feel free to include it in the contact
form below.
If your question is not covered,
feel free to include it in the contact
form below.
Which countries and markets do you support?
+
Amplify China is based in Perth, Western Australia. We provide Chinese marketing services to brands and organisations across Australia, including Sydney and Melbourne, as well as New Zealand and other international markets. All services are delivered online and adapted to the audience and market you want to reach.
Which countries and markets do you support?
+
Amplify China is based in Perth, Western Australia. We provide Chinese marketing services to brands and organisations across Australia, including Sydney and Melbourne, as well as New Zealand and other international markets. All services are delivered online and adapted to the audience and market you want to reach.
Which Chinese platforms should our business use?
+
Different platforms suit different types of content, communication and customer journeys. RedNote and WeChat are often key platforms for brands, while other digital and media channels can also play an important role. We recommend the right approach for each project.
Which Chinese platforms should our business use?
+
Different platforms suit different types of content, communication and customer journeys. RedNote and WeChat are often key platforms for brands, while other digital and media channels can also play an important role. We recommend the right approach for each project.
Why is Chinese social media account setup and verification so complex?
+
Each platform has its own verification rules to confirm that the organisation is genuine, the applicant is authorised and relevant industry requirements are met. International applications can be more complex because business structures and official records vary across markets. We identify what’s required, guide the process and manage the application while keeping account ownership with your organisation.
Why is Chinese social media account setup and verification so complex?
+
Each platform has its own verification rules to confirm that the organisation is genuine, the applicant is authorised and relevant industry requirements are met. International applications can be more complex because business structures and official records vary across markets. We identify what’s required, guide the process and manage the application while keeping account ownership with your organisation.
Is translating our existing content enough for Chinese audiences?
+
Translation alone is rarely enough. Effective Chinese content considers language, cultural context, platform behaviour and audience expectations.
Is translating our existing content enough for Chinese audiences?
+
Translation alone is rarely enough. Effective Chinese content considers language, cultural context, platform behaviour and audience expectations.
Can you work with our existing marketing team or agency?
+
Yes. We can collaborate with in-house marketing teams and agency partners, providing Chinese audience insight, content and platform expertise where needed.
Can you work with our existing marketing team or agency?
+
Yes. We can collaborate with in-house marketing teams and agency partners, providing Chinese audience insight, content and platform expertise where needed.
Do we need an internal Chinese-speaking team?
+
No. We provide the language and platform expertise required, including enquiry support in Chinese where agreed. If you already have Chinese-language capability in-house, we can work with your team.
Do we need an internal Chinese-speaking team?
+
No. We provide the language and platform expertise required, including enquiry support in Chinese where agreed. If you already have Chinese-language capability in-house, we can work with your team.
Do you provide ongoing management or project-based support?
+
Both. We provide ongoing or project-based support, depending on what your team needs.
Do you provide ongoing management or project-based support?
+
Both. We provide ongoing or project-based support, depending on what your team needs.
Let’s discuss your project!
Let’s discuss your project!
We’d love to hear what you have in mind.
We’d love to hear what you have in mind.
We’ll review your enquiry and come back to you with the next step.
We’ll review your enquiry and come back to you with the next step.
An early idea is enough.
An early idea is enough.
You don’t need to have everything worked out. We can define the scope together.
You don’t need to have everything worked out. We can define the scope together.
CHINESE MARKETING
EXPERTS
CHINESE MARKETING
EXPERTS
CHINESE MARKETING
EXPERTS
Based in Perth, Western Australia, Amplify China provides Chinese marketing and social media services for brands and organisations worldwide, including RedNote, WeChat and other Chinese digital channels.
Based in Perth, Western Australia, Amplify China provides Chinese marketing and social media services for brands and organisations worldwide, including RedNote, WeChat and other Chinese digital channels.
Based in Perth, Western Australia, Amplify China provides Chinese marketing and social media services for brands and organisations worldwide, including RedNote, WeChat and other Chinese digital channels.
© 2026 Amplify China. All rights reserved.
© 2026 Amplify China. All rights reserved.
© 2026 Amplify China. All rights reserved.